Use Your Business Fleet As A Marketing Tool
Posted on: 7 October 2015
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If your business needs a business fleet as part of its necessary business functions, you may be missing out on a vital and easy part of your marketing. That bit of marketing is to have your business fleet be instantly recognizable as part of your business. That can mean things like having your name on the vehicle, making the vehicle a particular color, or broadcasting services. There are different ways to do this.
Paint
Getting all your vehicles painted a certain color or in a certain style is easy. Painting a fleet in a certain color has been used for many years as a way to make their cars visible. Certain companies, such as delivery companies, have even used those colors as part of their commercials. You can go with a solid color, or have details like your business name, phone number, or other contact info on the vehicle. You could also choose to have your vehicles painted in a certain style. For example, if your business sells firefighting equipment, you may want to have flames painted on all your vehicles. It's a quick and easy way to show what your business does.
If you choose to go with it, it's a more permanent method than other methods may be. You can have the vehicle repainted when you want, but it can be expensive and time-consuming to make sure that it is done right. You will also need to have an auto body shop do periodic touchups on the paint job
Vehicle Wraps
These wraps are made out of vinyl. They are temporary and can be changed out as needed. That means that your vehicle fleet could have a different look for different seasons or even different products. The wraps work well on cars, trucks, and vans. They can be customized so that you can have anything you want to put on them. You will probably need to have a professional put them on so that they are applied perfectly. It can be easy to put them on crooked or get air bubbles trapped under the wrap. Air bubbles leave a weak spot where the wrap could tear.
You have to have a business fleet anyway. You might as well put them to multiple uses. Making sure your business gets done is one way. Another is to make sure people know more about your business. Getting your business fleet painted so that it's identifiable or using vehicle wraps will do that for you. Visit www.nulookcollision.com for more info.